Fresh Capitol Dock
“Working with Maria on my various stores and my newest flagship Capitol Dock, I have found a great design partner. Combining her experience with function and creativity, she just gets retail.” – Noel Smith

Design

CAD Drawings

3D Rendering

Design Management
Noel – Fresh Capitol Dock
The Brief
We were approached by Noel and asked to put a proposal together of ideas on how the next Fresh store should look. Our role was to communicate the Fresh ‘brand magic’ they are famous for and create it within the new store concept.
We examined how the staff and equipment in existing stores work and use the space as well as their customers. Back of house is as important as the front retail space. Using these insights we developed our creative concepts.
Our drawings were combined with the appointed architects for all compliance on fire/planning and disability. Shop fitters, fridge companies, catering companies, builders, electricians and lighting companies were all appointed to start.
Continuous site meetings took place throughout the fit out, in order to understand the space, marking out partitions and forming work areas. The highlights of the project were designing the mosaic floor, the furniture, the bespoke lighting features and original glazed screens helped create a new DNA for the Fresh store.
What we did
– Concept proposals and drawings
– Operational staff insights
– Staff work flows
– Customer workflows- spacial awareness
– Mood boards on finishes
– Bespoke design items
– Site meetings
– Cad drawings
– 3D renderings
– Design Management